When somebody thinks about how the global community might achieve the Sustainable Development Goals (SDGs), it is unlikely their next thought would be about watching television but it might be a good idea.
Everyone agrees that if the world is to build peaceful societies, eradicate poverty, and successfully address climate change by 2030, implementation of the SDGs must start moving at a faster pace. Clearly, as a communications technology, television is a powerful medium for imparting information to the public with news, current events and diverse opinions can all be broadcast cost-efficiently to enormous audiences.
TV is also an excellent medium for entertainment. The average Ugandan ages 15 and older spent an average of 2 hours 46 minutes per day watching TV. This amounted to more than half (55.2 percent) of the total time per day they spent in leisure and sports activities. Here “watching TV” refers to any time people said their main activity involved watching TV, videos, or movies. This includes the time they spent watching both live & recorded programming, viewing DVDs, and streaming shows on their TV sets, computers, and portable devices much of this time is spent fulfilling the middle and age-old human demand for entertainment. It does not include time spent viewing movies at a theater.
But what if you could simultaneously entertain and educate audiences using the broadcast power of TV?
About the Initiative
Being encouraged by the two features of The 2030 Agenda for Sustainable Development Goals (SDGs) i.e. transformative and inclusive and remaining committed to implementing 2030 Agenda, a group of individuals from ACCG has taken an initiative to set up the Citizen’s Platform for SDGs, Uganda with the objective to contribute to the delivery of the SDGs and enhance accountability in its implementation process.
The Platform will provide an opportunity to track the progress of SDG delivery; sensitise policymakers towards challenges in implementation; bring transparency in the implementation process; and, facilitate exchange of information and coordination among all those working on the SDGs in Uganda.
Getting the “demand” Right
Four years back, the global leaders adopted an ambitious and universal global development agenda on Transforming Our World: 2030 Agenda for Sustainable Development. With hindsight, now we know that one of the factors that impeded fuller delivery of the Millennium Development Goals (MDGs) had been the lack of an adequate accountability mechanism. This time around, in case of the Sustainable Development Goals (SDGs), we want to get it right.
Accordingly, there is a growing effort to strengthen the review and follow-up processes of the 2030 Agenda. The multi-stakeholder approach espoused by the new global agenda calls upon the non-state actors of the countries to play a critical, if not a defining, role not only in the implementation of the SDGs, but also in ensuring their transparency, efficiency and accountability. Indeed, heightened participation of the public representatives, civil society, private sector and others promote the “demand-side factors”, enabling change through implementation of the SDGs.
African Centre for Climate Governance-ACCG
Plot 725, Mawanda Rd, Lower Mulago Hill
P.O. Box. 16776, Kampala-Uganda
Tel: +256 393 280 459, Mob: +256 772 955 877